“Voice calling isn't going away any time soon. “We wanted to share some usage trends because there are interesting takeaways for our operator partners, including the importance of voice calling and business features,” said Bryan Hertz, CEO of Voxox. Another key finding is that a large percentage of users surveyed are calling local friends, which shows that consumers are integrating OTT apps into their everyday lives, beyond simply travel and long distance phone calls. The data also shows extensive business usage within the OTT communications app, which supports the notion that there is strong demand for more advanced business functionality that operators and their OTT partners can offer to boost revenues. Among its findings, Voxox's survey data shows that OTT voice calling is even more important to users than OTT messaging when both are available, indicating that operators considering partnerships with OTTs that do not offer voice features may be missing significant revenue opportunities. Usage trends have key takeaways for operators considering OTT partnershipsīARCELONA (MOBILE WORLD CONGRESS) and SAN DIEGO – Ma– Voxox®, the most comprehensive cloud-based rich communication service for consumers and businesses, today announced that, for the first time, it is releasing insights into how its user base is engaging with its Over-the-Top (OTT) communications app. Voxox Survey Results Reveal Insights into How Consumers Use OTT Communication Apps
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